Spencer Matthews’ alcohol-free spirit brand, CleanCo, has not only revolutionised the way we think about non-alcoholic drinks by being the first of its kind to offer a full suite of alcohol-free alternatives to all major full-strength spirits, but has also celebrated its crowning moment: officially becoming the world’s number one independent alcohol-free spirit brand. With a sleek new look, a more sustainable bottle, and an even better recipe, CleanCo is here to stay.
When CleanCo launched in 2019, it took on the challenge of shaking up the alcohol-free scene. Gone are the days when non-drinkers had to settle for a disappointingly small range of options. Now, with alcohol-free versions of gin, rum, whisky, vodka and tequila, CleanCo has helped redefine the “no and low” market. And 2023 proved to be a stellar year, with a Clean Cocktail being sold every eight seconds, from bars to restaurants to homes across the globe. Yep, enough CleanCo bottles were sold to reach the height of the Eiffel Tower 170 times – talk about towering success (we couldn’t help ourselves)!
CleanCo: Officially alcohol-free
What makes this re-launch particularly exciting? CleanCo has now gone fully alcohol-free. The new range is 0.0% ABV, making it accessible to absolutely everyone – whether you’re avoiding alcohol for health, religious or personal reasons. No confusion, just pure, delicious, guilt-free drinks. “Whilst our existing range was officially non-alcoholic* at 0.4% ABV, which is essentially the same amount of naturally occurring alcohol you’d find in a banana, we did extensive consumer testing and found that the move to 0.0% ABV was the natural next step,” Matthews explains. And it’s all been done while keeping the award-winning taste intact, using all-natural flavourings.
A sustainable drinks brand
But CleanCo’s commitment doesn’t stop at drinks. The brand has also taken a bold step towards sustainability with a new bottle design that uses half the energy to produce and saves over 100 trees worth of wood each year. Plus, fewer trips and trucks mean a much smaller carbon footprint. CleanCo is keeping things light – literally – with this eco-friendly revamp.
With CleanCo’s pioneering spirit and new-and-improved range, it’s clear Spencer’s brand isn’t slowing down (much like his Guinness World Record-setting running career). So, whether you’re looking to enjoy a cocktail without the hangover or want to join the growing sober-curious movement, CleanCo’s one to try.
Shop CleanCo’s range here.
